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id: 28147
Title: Improvement of the marketing activity management system of farms
Authors: Lohosha R. V., Gorinska V. M.
Keywords: marketing, farming, management, market, management
Date of publication: 2021-04-08 10:15:26
Last changes: 2021-04-08 10:15:26
Year of publication: 2021
Summary: The article reveals the theoretical and methodological approach to the development of management system of marketing activities of farms, which, in contrast to the common, provides for the separation of the marketing management system of the extended marketing complex (4 «P» + personal) and the formation of management infrastructure for marketing activities of farms. the influence of different levels of the marketing environment in order to improve the quality of decision-making, adapting them to modern requirements and needs of domestic agricultural business and the economy in general.
It is specified that marketing activities are managed through marketing, information, analytical and regulatory support. The issue of competitiveness of farms is one of the most important in the economic policy of the country. Its relevance is due to globalization processes and increasing international competition, as well as the openness of the national economy.
The development of farming in Ukraine is hampered by a number of factors that we have grouped by influence – economic, social, natural, organizational, technical. Problems must be solved comprehensively, not selectively. First of all, farms need to cooperate, create associations, and on the part of the state – to promote urbanization and preservation of the rural population, to provide adequate state support for such an effective form of management.

URI: http://socrates.vsau.org/repository/getfile.php/28147.pdf
Publication type: Статті у зарубіжних наукових фахових виданнях (Copernicus та інші)
Publication: Colloquium-journal. 2021. № 4 (91), сzęść 3. Р. 40-49.
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