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id: 26025
Title: Current trends in the development of digital marketing
Authors: Yurchuk N.
Keywords: digital marketing, content, internet users, virtual reality, LED display, trends
Date of publication: 2020-10-26 08:08:03
Last changes: 2020-10-26 08:08:03
Year of publication: 2020
Summary: The article is devoted to the analysis of trends in the development of digital marketing in the context of the digitalization of society. The main digital marketing tools, the features of their functioning and use for the needs of companies in the offline and online environment have been substantiated. It was also noted that despite the possibility of spreading digital marketing to offline content, most digital channels direct their action to Internet users, therefore, in order to identify the share of possible consumer attraction via the Internet and predict future prospects, the dynamics of change and types of Internet access were analyzed - users to the Internet. The specificity of the use of LED panels by companies in the framework of the digital marketing strategy is considered and examples of the use of this technology in certain types of economic activity are given. It has been found that the use of virtualization technology stimulates a new level of communication with the target audience through visual contact and allows users to feel the reality of the proposed product and accelerate its purchase.
Publication type: Статті у зарубіжних наукових фахових виданнях (Copernicus та інші)
Publication: Annali d’Italia. - Italy : Florence, 2020. - № 12, Vol. 2. - Р. 29-36.
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Published by: Адміністратор
File : 26025.pdf Size : 1464624 byte Format : Adobe PDF Access : For all


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