id: 27736
Title: Enterprise development strategy: innovation and internal flexibility
Authors: Tomashuk I. V., Tomashuk I. O.
Keywords: strategy, innovation, flexibility, business plan, strategic management, enterprise mission, initia- tive, success
Date of publication: 2021-01-29 16:11:29
Last changes: 2021-01-29 16:11:29
Year of publication: 2021
Summary: Approaches to development of strategy of innovative development of the enterprise are considered. It is indi- cated that the necessary condition for the existence of the enterprise is constant innovation and change. It is em- phasized that the strategic view on the innovative activity of the enterprise allows to react to changes in time, to launch the technology that will provide a serious advantage and bring a significant improvement in the company`s position in the market. It is proved that the innovative development of the enterprise is a complex process that requires planning and management of innovation strategy in accordance with the specific capabilities of the or- ganization, based on the results of evaluation of all forms of probable innovation. It is emphasized that in the conditions of transition period and economic crisis in Ukraine the main goal of the vast majority of enterprises is to adapt to the conditions of increased dynamism of the external and internal environment. It is highlighted that the main issue of enterprise development management is the balance between change and stability. It is concluded that when developing a strategy it is necessary to take into account the interrelationships, interdependencies and the impact of various processes, factors and conditions of domestic and global markets for knowledge-intensive products, which significantly affect the effectiveness of innovation.
URI: http://socrates.vsau.org/repository/getfile.php/27736.pdf
Publication type: Статті у зарубіжних наукових фахових виданнях (Copernicus та інші)
Publication: Сolloquium-journal.Warszawa. Poland : Warszawa, 2021. № 3 (90), vol 4. Р. 51-66.
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Published by: Адміністратор
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