id: 28101
Title: Theoretical fundamentals of competitiveness management of enterprise products on the basis of marketing
Authors: Savina S. S.
Keywords: marketing analysis, competitiveness management, marketing analytical activities, marketing environment, marketing principles, marketing information
Date of publication: 2021-03-25 11:33:27
Last changes: 2021-03-25 11:33:27
Year of publication: 2021
Summary: The article considers the theoretical and methodological and practical components of marketing management of enterprise competitiveness, marketing analysis and organization of collection and processing of marketing information, research. The analytical component of marketing management of enterprise competitiveness is the basis for drawing up and implementing marketing plans of the enterprise, as well as providing management and decision-making support for marketing activities.
URI: http://socrates.vsau.org/repository/getfile.php/28101.pdf
Publication type: Статті у зарубіжних наукових фахових виданнях (Copernicus та інші)
Publication: Magyar Tudományos Journal. 2021. № 50. Р. 24-33.
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Published by: Адміністратор
File : 28101.pdf Size : 754522 byte Format : Adobe PDF Access : For all
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