id: 28746
Title: The process of forming a marketing strategy
Authors: Savina S. S.
Keywords: marketing strategy, mission, goals, segmentation, positioning, marketing complex
Date of publication: 2021-06-18 10:51:54
Last changes: 2021-06-18 10:51:54
Year of publication: 2021
Summary: The article elucidates the content and the nature of the three main stages of marketing strategy formation: the market research, development of individual marketing strategy for an enterprise, the implementation of marketing
strategy of an enterprise in the market.
URI: http://socrates.vsau.org/repository/getfile.php/28746.pdf
Publication type: Статті у зарубіжних наукових фахових виданнях (Copernicus та інші)
Publication: Colloquium-journal. 2021. 15 (102), сzęść 4. Р. 29-35.
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Published by: Адміністратор
File : 28746.pdf Size : 967529 byte Format : Adobe PDF Access : For all
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