id: 31344
Title: Foregn experience of the development of successful companies
Authors: Tabenska O.
Keywords: development of successful companies, diversification of business, activation of the human factor, use of modern integrated information marketing technologies, development of partnership relations, global associations, strategic alliances, consortia
Date of publication: 2022-07-29 09:08:33
Last changes: 2022-07-29 09:08:33
Year of publication: 2022
Summary: the Monograph states that in the management of the best companies in the world, regardless of the model in which they exist, regardless of nationality, the following features are determined: client-oriented approach, business
diversification, activation of the human factor, use of modern integrated information marketing technologies, development of partner connections, including through new organizational forms of management. The experience of Germany shows that the state, which is interested in the development of the tourism industry, should finance the promotion of this industry both within the country and abroad, while the funding should be directed not only to advertising activities, but also to in-depth marketing research, increasing information transparency and additional education of workers in the tourism industry, which must meet global standards.
URI: http://socrates.vsau.org/repository/getfile.php/31344.pdf
Publication type: Монографії видані за кордоном
Publication: Socio-economic and ecological aspects of the development of the economy of Ukraine in the conditions of European integration. Monograph. Primedia eLaunch, Boston, USA, 2022. Р. 179-212.
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File : 31344.pdf Size : 3064124 byte Format : Adobe PDF Access : For all
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