id: 32402
Title: The research of the regional development trends in Ukraine
Authors: Kolesnik T., Mazur K.
Keywords: management, market, marketing mix.
Date of publication: 2022-12-15 11:57:49
Last changes: 2022-12-15 11:57:49
Year of publication: 2022
Summary: In modern conditions of global and transformational changes, the role of management of marketing activities of agrarian enterprises is growing. Understanding and using the concept of marketing in the management of agro-industrial enterprises in the conditions of European integration is a mandatory element of effective entrepreneurial activity. The quality of marketing activity in management is decisive, as it determines the highly profitable rhythmic activity of the enterprise. Studies of agricultural enterprises of Ukraine confirm that, although the implementation of marketing is becoming more and more widespread, all existing forms of management of marketing activities are not yet fully used. What would ensure the competitiveness of agricultural enterprises, adaptation to constant changes in the external environment and market conditions, stability of economic conditions. Management of marketing activities plays a significant role in the development and effective operation of an agricultural enterprise. It is effective work in the field of marketing activity management that will increase the competitiveness of an agricultural enterprise, expand its opportunities to enter new markets, and lead to an increase in product sales and profit growth. Due to inertia, many enterprises do not pay attention to the importance of such a component as marketing management, which in the future negatively affects their economic indicators. The article examines the main features of marketing management of agricultural enterprises of the Vinnytsia region and Ukraine as a whole in the conditions of European integration. The significance of the research on the management of marketing activities, which is necessary not only for profit, but also for being competitive in the market, is determined. The necessity of using an integrated marketing approach is substantiated. The expediency of using modern methods of product promotion has been determined.
URI: http://socrates.vsau.org/repository/getfile.php/32402.pdf
Publication type: Монографії видані за кордоном
Publication: Management of marketing activities of agricultural formations in the conditions of European integration Monograph. Primedia eLaunch, Boston, USA. Р. 205-219. DOI: 10.46299/979-8-88862-828-7.9
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Published by: Адміністратор
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